Sustainaholics was established in 2022 to positively disrupt the travel industry and make the discovery of exciting sustainable brands an integral part of travelling. Launching a spirits collection on British Airways' High Life Shop in November 2022, listings have followed at UK airports, ferries and cruise-ships.​

 

Founder, David Mills, has over 20 years industry experience, with senior airline management roles followed by  5 years as CFO & board director of travel retail & technology innovator Retail inMotion, overseeing exponential growth before a trade sale to LSG Skychefs, part of the Lufthansa Group.​