why 100% recycled really matters
"The incorporation of recycled materials in the production of new products reduces the need to extract new raw materials, requires less energy, reduces the volume of waste and avoids the associated pollution"​​
​ (Climate Action Accelerator - a not-for-profit aiming to contain global warming below 2°C)
Not all "aluminium bottles" are automatically sustainable. Why? ​
Any "aluminium bottle" is light & recyclable, but only 100% recycled aluminium offers a low environmental impact solution, Virgin aluminium has an incredibly high impact on the planet:
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Every 1 tonne of virgin aluminium creates 4 tonnes of 'bauxite tailings', a toxic waste by-product known as Red Mud​​
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Red Mud is a severe threat to wildlife and ecosystems, with a long record of hazardous ecological damage poisoning the land and ecosystem
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Bauxite ore mining destroys biodiverse habitats like rainforests, creating high demand for water in water stressed areas
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Virgin aluminium requires huge amounts of energy to manufacture, with between 20-50 times the CO2 emissions of European 100% recycled aluminium (according to ALUPRO)
​ What "100% post-consumer recycled" means
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By re-using valuable scrap metal from aluminium products at the end of their useful economic life, this removes the need for further raw material extraction and mining of virgin aluminium, contributing to a more circular economy, significantly reducing the carbon footprint and environmental impact of the product.
​100% post-consumer recycled (PCR) aluminium is the low impact, sustainable choice of material