why 100% recycled really matters
"The incorporation of recycled materials in the production of new products reduces the need to extract new raw materials, requires less energy, reduces the volume of waste and avoids the associated pollution"​​
​ (Climate Action Accelerator - a not-for-profit aiming to contain global warming below 2°C)
It's important to understand that no all "aluminium bottles" are not sustainable. Why? ​
Whilst every "aluminium bottle" is light & recyclable, only 100% recycled aluminium provides a low environmental impact solution, Virgin aluminium has an incredibly high impact:
-
Every 1 tonne of virgin aluminium creates 4 tonnes of 'bauxite tailings', a toxic waste known as Red Mud​​
​
-
Red Mud is a severe threat to wildlife and ecosystems, with a long record of hazardous ecological damage poisoning the land and ecosystem
​​
-
Bauxite ore mining destroys biodiverse habitats like rainforests, creating high demand for water in water stressed areas
​​
-
Virgin aluminium requires huge amounts of energy to manufacture, with between 20-50 times the CO2 emissions of European 100% recycled aluminium
​ What "100% post-consumer recycled" means
​
By re-using aluminium products that have reached the end of their useful economic life. this valuable post-consumer scrap metal can be used instead of extracting new virgin aluminium from the planet, contributing to a more circular economy, significantly reducing the carbon footprint and environmental impact of the end product..
​100% post-consumer recycled (PCR) aluminium is the low impact, sustainable materials choice