Sustainability Demand
Sustainability Research
Travel industry research shows how increasingly fundamental sustainability is to consumer choice. Not enough is being done to meet this demand, creating a huge market opportunity for a direct customer travel retail proposition based entirely around sustainability.
Positive Consumer Perception
84% of consumers say sustainability has a positive impact on duty-free / travel-retail shoppers’ perception of a brand (2)
Increased Likelihood to Purchase
72% of consumers say sustainability credentials would increase their likelihood to purchase - this likelihood is higher amongst females, millennials & Europeans (2)
Influence on Product Choice
71% of consumers say their purchase decision would be strongly influenced by an item’s sustainability credentials if choosing between products (1)
Premium Pricing Proposition
64% of duty-free shoppers would spend more for an environmentally friendly product. Over 80% of those would pay a 20% premium, whilst 40% would pay a 30% premium (2)
Importance of Sustainability
46% of consumers consider sustainability to be of high importance in travel retail (1)
A Must Have for Millenials
40% of millennials not only actively choose sustainability brands, but will refuse to buy from brands that have no sustainability credentials (3)